More travellers are looking to escape rising temperatures, with searches for coolcations and cooler destinations seeing a 74% year-on-year increase since the start of the year, according to Trip.com. Japan continues to top many wish lists, and while winter holidays have often centred around ski resorts such as Niseko and Hakuba, another side of Japan’s snow season unfolds beyond the slopes.
Beyond skiing, visitors can enjoy snowshoeing, hot springs, winter festivals, and scenic nature walks.
Regions like Hokkaido, the Japanese Alps, and Shirakawa-go are famous for their stunning snowy landscapes.
A 'coolcation' refers to a vacation in cooler destinations, especially during warmer months.
There has been a 74% increase in searches for cooler destinations, highlighting growing interest in Japan's winter offerings.