The African Travel and Tourism Association (ATTA®) has unveiled a new leadership structure as it brings its membership and events operations together under one unified ATTA® brand and not-for-profit organisation. The move will see ATTA® and ATTA® Group Events (AGE) operate as one organisation, bringing the association’s membership community and growing portfolio of trade events together as part of its renewed strategy for supporting and growing tourism across Africa.
ATTA® has unified its membership and events operations under one brand, streamlining its leadership structure.
The merger signifies a renewed strategy to support and grow tourism across Africa by integrating membership and trade events.
Members can expect enhanced support and expanded opportunities for engagement through a more cohesive organization.
The goal is to strengthen tourism in Africa by bringing together membership and event operations for better collaboration.