The international travel and tourism community turned out in force at Arabian Travel Market (ATM) 2026, with decision-makers from the UAE, India, Saudi Arabia, Pakistan, United Kingdom, Egypt, Kuwait, Oman, Jordan, Türkiye, Bahrain, South Africa, Qatar, United States and China convening at Dubai World Trade Centre from 14–17 September. The 33rd edition of ATM drew regional and international markets to Dubai, with more than 55 destination stands and a strong cross-section of the travel and tourism industry, including tourism authorities, airlines and transport providers, hospitality brands, and technology companies throughout the four-day event.