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Apparel Group and Knowledge Economic City Join Forces to Redefine Destination Retail in Madinah

Published 2026-08-11

Apparel Group, one of the region’s leading fashion and lifestyle retail conglomerates, has entered into a strategic partnership with Knowledge Economic City (KEC) to introduce 24 internationally recognised retail and dining brands at Multaqa AlMadinah Mall, reinforcing both organisations’ shared vision to elevate the retail and lifestyle experience in one of Saudi Arabia’s most significant and fastest-growing cities.

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Frequently Asked Questions

What is the purpose of the partnership between Apparel Group and KEC?

The partnership aims to enhance the retail and lifestyle experience in Madinah by introducing 24 international brands at Multaqa AlMadinah Mall.

What types of brands will be introduced at the mall?

The mall will feature 24 internationally recognized retail and dining brands, catering to diverse consumer preferences.

Why is Madinah significant for this retail initiative?

Madinah is one of Saudi Arabia's most significant and fastest-growing cities, making it a prime location for enhancing retail experiences.

What is Multaqa AlMadinah Mall?

Multaqa AlMadinah Mall is a new retail development that will host the partnership's selected international brands and dining options.