Allegiant, Long an OTA Holdout, Signs an Exclusive Deal With Expedia

A shrinking number of airlines shun online travel agency distribution. Allegiant's deal with Expedia Group means it abandoned its direct-distribution-only strategy — one that it touted as advantageous as late as February 2026.

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Frequently Asked Questions

Why did Allegiant sign a deal with Expedia?

Allegiant signed the deal to expand its distribution and reach more customers through Expedia's platform.

What was Allegiant's previous distribution strategy?

Allegiant previously focused on direct distribution only, avoiding online travel agencies.

How does this deal affect Allegiant's business model?

The deal represents a shift in Allegiant's strategy, allowing it to leverage Expedia's customer base.

When was Allegiant's direct-distribution strategy last emphasized?

Allegiant highlighted its direct-distribution strategy as recently as February 2026.