Alberta tourism has reached a new milestone, with visitor spending climbing to $15 billion as the province targets a $25-billion tourism economy by 2035. Behind the headline numbers is a broader strategy involving international air access, Indigenous and rural tourism, private investment, Netflix exposure and AI-powered travel discovery. SOURCE: Alberta Tourism Hits $15 Billion as a New Visitor Economy Takes Shape BY: eTurboNews
Alberta tourism has reached a spending level of $15 billion.
Alberta aims to achieve a $25 billion tourism economy by 2035.
Strategies include enhancing international air access, promoting Indigenous and rural tourism, and leveraging AI in travel discovery.