If Airbnb needs people connections and know-how to scale its boutique hotels business, it found someone with deep experience in Pepijn Rijvers. He also has marketing and tours and activities experience at Booking.com and Viator, respectively.
Pepijn Rijvers is the new Chief Business Officer at Airbnb, previously holding key positions at Booking.com and Viator.
Rijvers has extensive experience in marketing, hotel operations, and tours and activities from his roles at Booking.com and Viator.
Airbnb aims to expand its boutique hotels business to enhance guest experiences and leverage deeper industry connections.
Rijvers' appointment is significant as it brings expertise in scaling businesses and improving marketing strategies in the hospitality sector.