AI is pushing hotel discovery earlier in the traveler journey, forcing commercial leaders to rethink who owns visibility, how to measure success, and whether more budget should move upstream before demand reaches traditional booking channels.
AI is pushing hotel discovery earlier in the traveler journey, impacting how hotels are seen by potential guests.
They need to rethink ownership of visibility and how to measure success in the booking process.
Yes, more budget may need to be allocated earlier in the travel journey before demand reaches traditional channels.
Revenue leaders must adjust strategies to account for changes in visibility and booking behavior driven by AI.