Accor is betting heavily on its franchise model, and the Group’s global chief franchise officer, Leire Leoz, says growth only works if owners see real value. Her focus is on hotel performance, stronger brand standards, simpler support, and giving franchisees more reasons to stay and invest again.
Accor is focusing on hotel performance, stronger brand standards, simpler support, and providing franchisees with compelling reasons to invest.
Leire Leoz believes growth must be earned by demonstrating real value to hotel owners, ensuring they see tangible benefits from the partnership.
Accor aims to simplify support for franchisees while enhancing brand standards to drive hotel performance and encourage franchisee investment.