AA Media has launched The Great British Detour, a new campaign celebrating the best of Britain’s hospitality, heritage, landscapes and local experiences. The campaign is about reminding travellers that getting from A to B can be about more than simply reaching their destination, encouraging them to look beyond the obvious tourist trail and discover the places, people and experiences that can turn a journey into part of the holiday.
It is a campaign by AA Media celebrating Britain's hospitality, heritage, and local experiences.
It encourages travelers to explore beyond the typical tourist trails and enjoy unique experiences along their journeys.
You can participate by exploring lesser-known destinations and sharing your experiences while traveling in Britain.
The main themes include hospitality, heritage, landscapes, and local experiences across Britain.