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A $7,200 wine set? Chuseok gifts go big

Published 2026-08-21

Chuseok gift season is arriving early — and at the high end, a bottle of wine comes with a 10 million-won price tag. Department stores and hotels are rolling out premium gift sets ahead of Chuseok, which falls Sept. 25. The holiday comes 11 days earlier than last year, prompting retailers and hotels to move up their gift-set preorders. Among them, Josun Hotels & Resorts is offering a 10 million-won ($7,200) wine set pairing a Meo Camuzet bottling from Vosne-Romanee with a magnum of Salon 2015. G

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Frequently Asked Questions

What is the price of the premium wine set?

The premium wine set is priced at 10 million won, or $7,200.

What wines are included in the Josun Hotels wine set?

The set includes a Meo Camuzet bottling from Vosne-Romanee and a magnum of Salon 2015.

Why are retailers moving up gift-set preorders?

Retailers are moving up gift-set preorders because Chuseok falls 11 days earlier this year.