80% of Gen Z research unplanned side trips

New research* from global trip discovery and planning platform Rome2Rio found that 70% of American travelers researched an unplanned side trip in the past year – rising to 80% among Gen Z. And 88% of those who considered one ultimately took a side trip (a trip departing from their main destination).

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Frequently Asked Questions

What percentage of Gen Z researched side trips?

80% of Gen Z researched unplanned side trips.

How many American travelers considered side trips?

70% of American travelers researched an unplanned side trip.

What percentage of those who considered side trips took them?

88% of those who considered a side trip ultimately took one.

What is a side trip?

A side trip is a trip departing from the main destination.